About Ranch & Reata
Ranch & Reata is a unique integrated media concept created to celebrate, educate about and perpetuate the lifestyle of the AmericanWest. Ranch & Reata is a magazine, a web experience, internet radio, television and regional events - all focused on cross-marketing each platform and supporting each.

The magazine is a journal concept, a specialized hybrid in
publishing - a cross between a book and a magazine, using high quality paper and printing; it is content driven with restricted availability. It is reader/subscriber supported (as opposed to advertising - under 10% in content), a concept that is unique in the periodical publishing world. This strategy leaves Ranch & Reata free to tell the truth and explore western lifestyle peripheries while emphasizing purist non-commercial aspects that are at the core of the living AmericanWest.

This concept permeates all platforms of Ranch & Reata,
a western experience like no other.